We will continue to evaluate our options annually, remain transparent with our consumers, and view this as an ongoing dialogue as a way for us to keep getting better. Personally, I’m committed to continuous improvement and evaluating new materials at every step of our journey. Stay tuned.Īll that said, we will continue to search for opportunities to improve. We’re thrilled to let you know that we are working toward transitioning to cardboard case packaging made from recycled materials in the very near future. If you prefer to shop for our coconut water at Costco, you’ve probably noticed our cases are wrapped in plastic there. The goal is to implement this change in 2022! 12 oz / 24 Pack ONE-TIME PURCHASE 48.00 Subscribe & Save (10) 43.20 ORGANIC. However, we have been working closely with our supplier to develop a label with washable water-soluble inks that would allow the label to be included in recycling. Presently, the sh r ink wrap labels on our bottles are *not* recyclable (that’s why we say tear & toss the label, recycle the rest!). Plus, our proprietary multi-step micro-filtration system is simply incompatible with these packaging types. What about aluminum cans, or glass bottles? These packaging options were easily ruled out given the high consumption of energy in fabrication and carbon impact during transportation. paper-based) were technically not feasible given our products. And, currently only a very small minority of municipalities (2-3%) can actually compost it. Regarding bio plastic, it turns out that it is easily confused with regular plastic (admittedly, I can’t visually tell the difference) and ends up in the traditional recycling stream, which makes recycling it not possible. It has the lowest impact in fabrication and distribution AND diverts plastic from landfills and waterways – THE issue people have with plastic. What we learned is that – given current recycling/composting systems – 100% recycled PET plastic (rPET) is the best option. Target does not represent or warrant that the nutrition, ingredient, allergen and other product. Grocery Disclaimer: Content on this site is for reference purposes only. After meeting with numerous experts and reading plenty of scientific studies, it became clear that despite how good this option sounded, it was not the best. Net weight: 16 fl oz (US) Beverage container material: Plastic. NY.)įor more information about other lawsuits regarding coconut water and ’s coverage of the product, click here.So, you’re probably wondering why does Harmless Harvest use plastic bottles? I mean, isn’t plastic the enemy? Admittedly, I went into the process of identifying the most climate-friendly package with a different option in mind – plant-based plastic that is biodegradable. Later that same month, plaintiffs moved for preliminary approval of a settlement agreement, which would require, if approved by the Court, the company to remove the terms “raw” and “100% Organic” from its labels – which have already been removed, according to the parties – for a period of two years but would allow the company to send similar messages using other language, such as “USDA ORGANIC.” The parties also agreed to have an independent third party review the accuracy of the labels for current and new flavors of coconut water for a period of two years. ĭecember 2016: A class-action lawsuit was filed against Harmless Harvest for allegedly misleadingly advertising its 100% Raw Coconut Water as “100% ORGANIC,” “USDA ORGANIC,” and “100% RAW” when a significant portion of the coconuts are not organic, USDA-certified organic, or raw. A final fairness hearing is scheduled for November 3, 2017. May 2017: A federal judge preliminarily approved the settlement. March 2018: A federal judge denied final approval of the settlement agreement concluding that it “ preferential treatment to the named plaintiffs and class counsel, while providing virtually nothing of value for the class.” The judge was also concerned that class counsel did not adequately represent the class. At around 31 cents per ounce, Harmless Harvest is by far the most expensive coconut water at my local Whole Foods (thats 5. August 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. How to Pick a Good Coconut (Water) Of course, all good things come with a downside and in this case its price.
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